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About the work

Honda and Acura Financial Services offer Graduate and Military incentives every year, but the two brands needed very different ways in. We created distinct campaign worlds for each, keeping Honda warm and approachable while giving Acura a more elevated, premium feel.

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Role: Creative Director / Art Direction / Production

Director: Jacob Rosenberg / Mosaic

Director: Nick Piper / Great Guns

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Auto Financial Services

Acura Military

AHFC240054 ACURA MILITARY_HANGAR_V1 15s 16x9.mp4
AHFC240058 ACURA MILITARY_HANGAR_V2 15s 16x9.mp4
Acura Military_Altitude_16x9_15.mp4
Acura Military_Recon_16x9_15.mp4

Acura Graduate

AHFC240028 ACURA GRAD_YOU'VE ARRIVED_V2 15s 16x9.mp4
AHFC240024 ACURA GRAD_YOU'VE ARRIVED_V1 15s 16x9.mp4

Honda Graduate

AHFC240001 HONDA GRAD_VALUEDICTORIAN_YEARBOOK_V1 15s 16x9_Original Look.mov
AHFC240006 HONDA GRAD_VALUEDICTORIAN_YEARBOOK_V2 15s 16x9_Original Look.mov
AHFC260001Honda Grad-Child Grad_16x9_15.mp4
AHFC260015Honda Grad-Dogtacular_16x9_15.mp4
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