About the work
We built this one from the ground up, starting with the logo and identity and growing it into a full brand platform. From Beach with the Best to productions with the Gronkowski brothers, social, influencers, and even Ellen, Myrtle Beach became a whole brand world.
Role: Creative Director / Art Direction / Brand Development
Visit Myrtle Beach
Beach with the Best
Beach with the Best turned the classic family beach vacation into a little friendly competition. A cast of spokespeople brought the idea to life across four spots, each with their own take on doing Myrtle Beach better.
The Gronkowski Brothers
The Gronks grew up vacationing in Myrtle Beach, so we brought them back and let sibling rivalry do the rest. The campaign mixed beach games, local favorites, social content, and plenty of chaos.
Social
Ellen + Influencers
We took Myrtle Beach beyond the beach with influencers and a feature on Ellen, putting the brand in front of a much bigger audience.
