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About the work
We built the campaign around what Costa Rica actually feels like: wild, immersive, and hard to put into words. Film and OOH worked together to bring that feeling to life, with hand-painted murals across LA and NYC turning everyday walls into little windows into the destination.
Role: Creative Director / Art Direction / Production
Costa Rica Tourism
Immersive OOH
We teamed up with Colossal Media to bring the campaign to the streets through hand-painted murals. Big, transportive imagery and simple lines gave people a little taste of Costa Rica right in the middle of the city.
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